Advanced Typography - Task 3: Type Exploration and Application
Miao Xinjun / 0379525 Advanced Typography / Bachelor of Design in Creative Media / Taylor's University Task 3: Type Exploration and Application TABLE OF CONTENT 1. Lecture 2. Instruction 3. Task Final Submission 4. Feedback 5. Reflection 6. Further Reading 1. LECTURE Lectures 1-3 are documented in Task 1 / Exercise Lecture 4-5 are ducemented in Task 2A & 2B / Key Artwork & Collateral 2. INSTRUCTION 3. TASK In task 3, we need to design a complete font to solve an existing problem. It needs to be applicable in a specific scenario, possess some functionality, or undergo a necessary redesign of a flawed font. 3.1 Research and Ideation For this task, I proposed three ideas: Idea 1: Hilton Hotel Logo Theme Font Design Problem: Hilton Hotels and its subsidiaries each have th...