ADVANCED TYPOGRAPHY / FINAL COMPILATION & REFLECTION

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 24.8.2025 - 3.1.2026 / Week 1 - Week 14

Miao Xinjun / 0379525

Advanced Typography / Bachelor of Design (Hons) in Creative Media

Final Compilation & Reflection

TABLE OF CONTENTS



Final Submission

1. Task 1 / Exercises

    1.1Typographic System

    1.2Type & Play

2. Task 2 / Key Artwork & Collateral

    2.1Key Artwork

    2.2 Collateral

3.Task 3 / Type Exploration & Application

3.1 Final Font Design

3.2 Font Presentation

3.3 Font Application

4. Reflection


FINAL SUBMISSION

1. Task 1 / Exercises


1.1Typographic System

Fig 1.1.1 Axial System - JPEG/ 29/9/2025 (week 1)


Fig 1.1.2 Bilateral System - JPEG/ 29/9/2025 (week 1)

Fig 1.1.3 Dilatational System - JPEG/ 29/9/2025 (week 1)


Fig 1.1.4 Grid System - JPEG/ 29/9/2025 (week 1)


Fig 1.1.5 Radial System - JPEG/ 29/9/2025 (week 1)

Fig 1.1.6 Transitional System - JPEG/ 29/9/2025 (week 1)

Fig 1.1.7 Modular System - JPEG/ 29/9/2025 (week 1)

Fig 1.1.8 Random System - JPEG/ 29/9/2025 (week 1)

Fig 1.1.9 PDF without Grides/ 29.9.2025 (week1)


Fig 1.1.10 PDF with Grides/ 29.9.2025 (week1)


1.2 Finding Type


Fig 1.2.1 ImageImage Selected/ 2.10.2025 (week2)


Fig 1.2.2 Letterforms extracted from deconstructed image/ 2.10.2025 (week2)

Fig 1.2.3 Reference Front/ 9.10.2025 (week 3)


Fig 1.2.4 Final Letterforms (baseline)/ 12.10.2015 (week 3)


Fig 1.2.5 Original Extraction and Final Letterforms Comparison/ 12.10.2025 (week 3)


Fig 1.2.6 Final Poster-JPEG/ 12.10.2025 (week3)


Fig 1.2.7Final Poster-PDF/ 12.10.2025 (week3)


2. Task 2 / Key Artwork & Collateral

    2.1Key Artwork

Fig 3.1.3.1 Black word mark on white background, Week 7 / 7.11.2025

Fig 3.1.3.2 White word mark on black background, Week 7 / 7.11.2025


Fig 3.1.3.4 Color Palette, Week 7 / 7.11.2025

Fig 3.1.3.4 Wordmark in actual colours on the lightest shade, Week 7 / 7.11.2025

Fig 3.1.3.5 Wordmark in the lightest shade on the darkest shade, week 7 / 7.11.2025


Fig 3.1.3.5 Final Task2A (PDF), week 7 / 7.11.2025

    2.2Collateral


GIF 2.2.1 Final Animated Key Artwork, Week 8 / 12.11.2025


Fig 2.2.2 Collateral 1 - Suit Coat, Week 8 / 12.11.2025

Fig 2.2.3 Collateral 2 - Tote bag, Week 8 / 12.11.2025

Fig 2.2.4 Collateral 3 - Voice Box, Week 8 / 12.11.2025

Fig 2.2.5 IG Screen Grab, Week 8 / 12.11.2025

Fig 2.2.6 GIF, Week 8 / 12.11.2025


Fig 2.2.7 Final Task2B (PDF), Week 8 / 12.11.2025




3. Task 3 / Type Exploration & Application

3.1 Final Font Design

Fig 3.1.1 Final Font Design, Comic Sans/ 18.12.2025 (week 13)

Downloadable Font
Link: https://drive.google.com/file/d/1crE3UyAyOdWh19saW9phsf4Am6UGxDmH/view?usp=sharing


3.2 Font Presentation


Fig 3.2.1 Final Type Design Presentation #1, JPEG/ 19.12.2025 (week 13)

Fig 3.2.2 Final Type Design Presentation #2, JPEG/ 19.12.2025 (week 13)

Fig 3.2.3 Final Type Design Presentation #3, JPEG/ 20.12.2025 (week 13)

Fig 3.2.4 Final Type Design Presentation #4, JPEG/ 20.12.2025 (week 13)

Fig 3.2.5 Final Type Design Presentation #5, JPEG/ 20.12.2025 (week 13)

Fig 3.2.6 Final Presentation, PDF/ 20.11.2025 (week 13)


3.3 Font Application


Fig 3.3.1 Final Type Design Application #1, JPEG/ 21.12.2025 (week 13)

Fig 3.3.2 Final Type Design Application #2, JPEG/ 21.12.2025 (week 13)

Fig 3.3.3 Final Type Design Application #3, JPEG/ 22.12.2025 (week 13)

Fig 3.3.4 Final Type Design Application #4, JPEG/ 22.12.2025 (week 13)

Fig 3.3.5 Final Type Design Application #5, JPEG/ 22.12.2025 (week 13)


Fig 3.3.6 Final Application, PDF/ 22.12.2025 (week 13)


4. REFLECTION

Experience:
This was a demanding semester, but I feel I benefited immensely. During this semester, we learned fun techniques for creating fonts, designed our own logos, and gained a deeper understanding and experience of the fundamentals and practices of typography. In the process, I gradually appreciated the charm of typography, and I think I will continue to study typography in the future, even if it's not part of my undergraduate curriculum. What impressed me most was the font I designed in Task 3. When I completed them in Adobe Illustrator and generated them into a usable font, I felt a sense of accomplishment and satisfaction. Even though my task was simply to redesign an existing font, I was still moved when I typed my name using the font I designed on the computer. In short, in this module, I gained my own typography work and many valuable experiences. Looking back now, I'm so glad I managed to snag Mr. Vinod's lecture when choosing my schedule. He taught us to think independently and taught me to put more effort into my work and take the risk of failure. It was a difficult step because nobody likes to fail, but it was a necessary one because it made us brave enough to grow.


3.2 Observations
After these 14 weeks of study, I’ve come to realize that typography isn’t as simple as it appears. Typographic practice has evolved and developed countless times over the course of typographers confronting and solving different problems again and again, ultimately forming the system we study today. Even individual letters are worthy of study: uppercase and lowercase letters of different styles have distinct structures and consist of numerous components (such as strokes, swashes, etc.), yet type families adhere to a unified set of basic rules. In typography, details like letter spacing and line spacing also play significant roles in the work. Throughout this semester’s studies, while completing my own tasks, I often got to see my classmates’ work. One obvious observation I made is that they paid attention to making their typography appealing while placing equal emphasis on readability—and I believe this is an extremely important aspect of typographic work.


3.3 Findings
I’ve realized that typography, like music and comedy, is an art that endows words with beauty. Typography makes a text eye-catching while equally prioritizing readability—a quality that’s particularly evident in the fictional works of some artists. Editors use various typographic techniques to convey the psychological activities, dialogue, and actions of characters in a story. When I noticed this, I gained a deeper appreciation for the charm of excellent typographic work.
Throughout this semester’s studies, the typographic knowledge involved in my three tasks has been interconnected, helping me form a basic understanding of typography. While completing Tasks 1 to 3, I discovered that drafts and digitized drafts played somewhat different roles in my work. For instance, in Task 3, the initial drafts, while adhering to basic guidelines, tended to emphasize the attractiveness of the typographic design; yet in the digitization phase, I focused more on refining the details of each letter, thereby perfecting my work.














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