EXERCISE 2: L.A.T.C.H
EXERCISE 2: L.A.T.C.H (10%)
February 20, 2026 | WEEK 3
NAME: Miao Xinjun
STUDENT I.D: 0379525
Information Design / Bachelor of Design in Creative Media / Taylor's University
Exercise 2: L.A.T.C.H
TABLE OF CONTENTS
1. Instruction
2. Process
2.1 Sketches
2.2 Digital Work
4. Feedback
5. Reflection
1. INSTRUCTION
1.1 Lecture
In this week's online lecture, Mr. Kannan explained the methodology of five information classification and arrangement frameworks—L.A.T.C.H. Mr. Kannan used vivid examples to illustrate these five information arrangement methods to help us understand them.
- Location: Location organizes information according to physical or geographical position, allowing users to understand content through spatial relationships.
- Alphabet: Alphabet arranges information in alphabetical order, providing a straightforward and efficient method for locating specific items.
- Time: Time structures information in chronological sequence, helping users follow events, processes, or changes over a period.
- Category: Category groups information based on shared characteristics or themes, making complex content easier to classify and interpret.
- Hierarchy: Hierarchy organizes information according to levels of importance, value, size, or rank, emphasizing priority and relative significance.
Next, to better deepen our understanding and application of the five elements of L.A.T.C.H, we will each choose a topic in groups, such as introducing a restaurant or a country's currency, and then give a group presentation on L.A.T.C.H based on this topic. This way, we can demonstrate our understanding of the knowledge we have learned this week and help us to think independently, so as to have a deeper understanding and memory of the knowledge we have learned.
The group presentation slides ：
1.2 Instruction
Exercise 2's task is to create a Pokémon-themed poster based on the L.A.T.C.H. information integration method. The poster must reflect at least four of the five L.A.T.C.H. information integration elements.
2. PROCESS
2.1 Sketches
Before starting the final poster, I first used the knowledge I learned from the lecture and the poster examples shown by the lecturer as references to make my sketches. For me, the sketching stage is very important because it helps me have a general idea of my poster before I start the final digital work. It allows me to plan the layout, the placement of elements, and the arrangement of information in advance. This can help me avoid finding problems too late during the final production stage, when there may not be enough time to make big changes. I personally prefer to plan where each part of the poster should go early, including the title, text, images, and other visual elements, because it makes the later design process more organized and clear.
After that, I created three different sketches. These three sketches showed my three ideas for the L.A.T.C.H Pokémon-themed poster. In this assignment, we needed to show at least four out of the five L.A.T.C.H principles.
In my first and third sketches, I tried to include the principle of Time, but I used two different ideas. In the first sketch, I wanted to show the development of the same land over time by using a timeline-like design. This idea focused more on change and evolution across a period of time. In the third sketch, I used a day-and-night split to show what kinds of Pokémon would appear in the same place during the daytime and nighttime. Compared to the first idea, this one was more direct and easier to understand visually. It also created a stronger connection between Time and Location, because it focused on one place but showed how the Pokémon change depending on the time.
2.2 Digital Work
After comparing the ideas, I decided to choose the third sketch as my final direction. I felt that this idea had a better balance between visual effect and information delivery.
Once I decided on the third sketch, I started working on the final design. First, I used Procreate to draw the background of the Pokémon-themed poster. I used it to build the environment, separate the daytime and nighttime scenes, and create the overall composition of the poster.
After finishing the background, I used Photoshop to place the Pokémon images that I downloaded from the official Pokémon website, and then I added the text information to complete my first final version. During this process, I paid attention to how the images and text worked together, so the poster would not only look full, but also stay clear and easy to read.
Later, I received feedback from my lecturer. The lecturer said that my L.A.T.C.H poster already had a good visual effect and successfully showed the five information organization methods: Location, Alphabet, Time, Category, and Hierarchy. This feedback made me feel more confident that my design direction was correct. However, the lecturer also suggested that I could improve the poster further by adding more text information to make the content richer. The added text should fit the theme of the poster and help viewers read and understand the content more easily. For example, I could include extra information such as the origin or background of each Pokémon.
Based on this feedback, I made a second round of changes. I kept the original visual style and layout, but I added more useful text information related to the theme. This made the poster more complete and improved its readability. After making these changes, I finished my final poster and submitted it on time through Google Chrome.
3. OUTCOME - SUBMISSION
After improvements, I completed my final product and uploaded it to Google Drive to submit it.
4. FEEDBACK
1. This L.A.T.C.H poster already has a good visual effect and effectively demonstrates the five information-organization methods: 'Location,' 'Alphabet,' 'Time,' 'Category,' and 'Hierarchy.
2. For further improvement, I can add some text information to enrich the poster's content. Note that this text should fit the poster's theme and help viewers better understand the content, such as the origin of each Pokémon.
5. REFLECTION
5.1 Experience
This project gave me a clearer understanding of how important the planning stage is in design. Before starting the final poster, I spent time sketching out different ideas, and this helped me feel more confident when moving into the digital production stage. Instead of making decisions only during the final design process, I was able to think about the layout, the placement of information, and the overall direction much earlier. This made the whole process smoother and more organized for me.
I also enjoyed exploring different ways to apply the L.A.T.C.H principles to a Pokémon theme. Creating three different sketches allowed me to test different ideas before choosing the strongest one. When I moved on to Procreate and Photoshop, I could develop my chosen idea more clearly because the concept was already planned. Overall, this project was a useful experience because it helped me combine creative illustration with information design thinking.
5.2 Observation
In this project, I discovered that poster design is not just about aesthetics, but also about making information easy to understand. During the sketching process, I noticed that different design concepts can convey the same idea in drastically different ways. For example, my first and third sketches both attempted to express the concept of time, but the day-night cycle in the third sketch was more interesting and visually appealing.
I also found that feedback plays a crucial role in improving the design. My first final version already had a good visual effect, but after receiving feedback from my teacher, I realized that I could further enhance the poster's quality by adding more meaningful text. This taught me that excellent design not only needs outstanding visuals but also should provide ample supplementary text to help readers read and understand the information more clearly.
5.3 Findings
From this project, I found that sketching is a very useful step because it helps solve possible design problems early. It allowed me to test different compositions and ideas before spending too much time on the final version.
Another important finding was that information design needs both visual interest and clear content. Through this project, I learned that good poster design is not only about decoration, but about communication. A successful poster should attract attention, organize information clearly, and help the audience understand the content in a simple and engaging way.
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